CREATIVE DIRECTOR
RESUME
AWARDS
SickKids Fight For Every Birthday
ADC Awards Health/Wellness | SILVER | Integrated Campaign
Scene+ It Win It
Marketing Awards | SILVER | Analytics data-Driven Marketing
'me too.' Act Too
Cannes Lion | SILVER | Creative Data
Cannes Lion | 3x Short List
Clio | BRONZE | Digital/Moble
AToMic | GOLD | Best Digital Engagement
AToMic | SILVER | AToMic Diversity
MIA | SILVER | Best in Consumer Engagement
MIA | SILVER | Best in Websites and Microsites
MIA | BRONZE | Best Use of Technology
Echo | GOLD | Data Inspired Insights
Echo | SILVER | Data-Driven Technology
Echo | SILVER | Campaign for CSR/Social Good
CMA | GOLD | Innovative Media
Volkswagen Just Ask A Golf Driver
CMA | GOLD | Consumer Experience
CMA | GOLD | CRM & Loyalty
CMA | BRONZE | Customer Engagement
Echo | SILVER | Automative
Echo | SILVER | Consumer Centric Campaign
Caples | BRONZE | Digital B to C
Kraft what’s cooking
CMA | BRONZE | Email Campaign
Content Marketing Awards | GOLD | Email Campaign
Toronto CrimeStoppers Chief of Police Dinner
ADCC | GOLD | Newspaper Print Single
ADCC | SILVER | Not-For Profit
CREATIVE DIRECTOR FCB/SIX ~ TBWA
July 2025 – Present
As a Creative Director, I'm a steward for the brands I lead. I work closely with Strategy team to translate the needs of the brand into compelling creative storytelling across all touch points in a user journey. I oversee creative teams of art directors, copywriters, designers, and provide guidance, creative direction, and clear vision, ensuring that all creative meets the highest standards. I also lead and oversee Web design projects, campaigns as well as Design System work. I collaborate with teams across all disciplines, from production to account, and champion the creative across all marketing channels: Social, Web, Email, Videos, Direct Mail, Banners, as well as print.
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Creative lead on Kimberly Clark Brands: Huggies, Pull-Ups, Goodnites, Poise, Depend, Kotex, Cottonelle. Oversight on CRM projects
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Help lead SickKids CRM work. On-going Monthly Donor nurture via emails, videos, social. Push creativity on ways to engage with donor groups.
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Oversight of Web designs, CRM Design Systems on clients such as: Mazda, BMO, Blue Rewards, Kimberly Clark brands, Destination Toronto.
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Mentor Art Directors and Designers, fostering collaboration and shared curiosity on creativity and continued learning
ACD ART DIRECTOR, FCB/SIX
Jan 2022 – July 2025
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Creative lead on Aeroplan. Full funnel integrated campaign work from Digital, Social, Out-of-Home, Online Video, Display Banners to CRM. Managed teams and provide creative direction. Work closely with Producer and Account leads providing a unified voice and vision.
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Help lead Scene+ CRM campaigns including the Scene+ It Win It which won a Silver CMA.
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Go-to for all things Web design and UI design. Work closely with tech teams to ensure seamless hand-offs.
SENIOR ART DIRECTOR, FCB/SIX
July 2018 – Jan 2022
NOTABLE WORK:
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Lead Art Director on the Cannes Lions award winning 'me too. Act Too' campaign. Full website design, billboard out of home, social, banners, email touchpoints. Managed Designers on artwork development.
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Branding design for Coinsquare, as well as develop a new design system for CRM communications.
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Lead art director and helped win simplii social work.
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Managed and mentored interns.
TYPE OF WORK:
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Data, Digital, and CRM focused campaigns, full web design, UI design, motion design, print, social, emails.
CLIENTS INCLUDE:
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Kijiji, BMW, CIBC, Simplii, Tilray, Genpact, Acuvue, Allerject, Knorr, Listerine, Aeroplan, Destination Ontario, Coinsquare, 'me too.' Intl
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Mentor and manage junior creatives.
ART DIRECTOR, TRACK DDB
Aug 2014 – July 2018
NOTABLE WORK:
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Lead Art Director on Kraft CRM, creating highly engaged series of award winning emails.
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Led Samsung CRM, helping launch products, CES announcements, and helped grew business organically, including winning website work, as well as retail CRM communications.
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Collaborated on integrated campaigns with Volkswagen. work includes CRM, Director Mail, Campaign sites, Events Promotions, Auto Show. The Just Ask a Golf Driver campaign won numerous awards.
OTHER CLIENT INCLUDE:
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Kraft, Frigidaire, Electrolux, Esso, DeGroote, Volkswagen, ONGA, SickKids, Samsung, McDonalds, Scotiabank, Royal Canin.
GRAPHIC DESIGNER, HERBAL MAGIC HEAD OFFICE
Feb 2011 – Aug 2014
Conceptualize and design everything from print ads, to signages, cookbooks, brochures, booklets, packaging, direct mail, logos, web, landing pages, eBlasts, banners, retouch images, create materials for social media usage, art direct,
attend photography sessions and at times be the photographer as well,
mentor junior designers, and have lots of fun while doing it.
DESIGNER, MANGO STUDIOS
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Main responsibilities include but not limited to photo retouching, designing albums, designing photo prints, designing materials for online and blog usage, photography, liaising with clients and vendors.
Jan 2010 – Oct 2010
COPYWRITER INTERN, RAPP/DDB TORONTO
Work closely with Art Director, Creative Director, and Accounts Team. Work as a team with an Art Director to come up with concepts and ideas for use in advertising materials such as print, direct mail, online, radio, and sales videos.
May 2009 – Apr 2010
SKILLS
PHOTOSHOP
ILLUSTRATOR
FIGMA
AFTER EFFECTS
INDESIGN
PREMIERE
XD
PHOTOGRAPHY
VOCALS
